Makeup Glory in Boundless Trends: Hottest Makeup Trends

The beauty industry is always evolving with new makeup trends emerging each year. exciting new looks and must-have products are on the horizon.

Read on to learn about the top makeup trends poised to make a splash this year.

makeup trends

Latest Trend in the Beauty Industry

The beauty industry will be heavily influenced by social media and digital content creators. Brands are developing products with the Instagram aesthetic in mind – think glowy, dewy looks achieved through luminizers, highlights, and glass-skin style finishes.

Makeup Trends

There is also a major trend towards clean, vegan, and sustainably sourced cosmetics. Consumers increasingly want transparency about ingredients and production methods before purchasing. Brand storytelling focused on social/environmental impact is key.

Minimalist, natural-looking base products embrace the skin-first movement. Light coverage foundations, CC creams, and tinted moisturizers let natural textures and tones shine through while balancing and perfecting the complexion.

In the world of high-end makeup, luxury cosmetic brands are debuting more sustainable packaging and refillable compacts to reduce waste.

Luxury Cosmetics

Consumers support sustainability measures and view eco-consciousness as an essential feature of prestige brands.

OLED screen technology on packaging will level up the user experience with interactive tutorials, product information, and virtual try-on capabilities built right into compacts, lipsticks, and palettes.

Premium ingredients like caviar extract, gold, diamond powder, and plant stem cells provide anti-ageing, brightening, smoothing, and protective skin benefits. Luxe beauty consumers expect advanced skincare science expertly formulated into makeup products.


Graphic Eyeliner

Graphic, artistic eyeliner styles take centre stage in top trends. Creative shapes, vivid colours, and bold outlines breathe new life into liner looks.

Top styles include double and floating wings, colourful underliners, graphic cut-creases, and artistic flicks extending towards temples, lash lines, and brows.

Products like Glossier Eye Pencil, KVD Vegan Beauty Epic Liner, and Rare Beauty Liquid Liner make achieving precise graphic shapes easy for beginners and pros alike.

Monochromatic Moment

Monochrome colour stories take over as head-to-toe single shade looks to surge ahead. Matching eyeshadow, lipstick, blush, and nail colours in the same hue create a visually striking makeup moment.

Leaning into one vibrant tone makes the application fool-proof. Play with saturated brights or moody tones blended across lids, cheeks, and lips for an unexpectedly chic finish.

Must-have multipurpose pigments like Melt Cosmetics Digital Dusts, 3CE Multi Pots, and Danessa Myricks Vision Cream cover eyes, cheeks, and lips in stunning unison.

Euphoric Escapism

Makeup takes an experiential turn towards joy, self-expression, and mood-altering colour stories. Glitter tears, bright eyeliners, and multi-chrome shadows encapsulate the desire to play with beauty as artistic escapism.

UV reactive pigments, holographic accents, and festival-inspired accents channel feel-good vibes through cosmetics. Products offer temporary transformation through vibrant colour and light-reflecting sparkle.

Standouts include Menageri Cosmetic’s vivid pressed pigments, Clionadh‘s multidimensional Stained Glass shadows, and Hipdot’s extreme shimmers and bright palettes.

Lipstick Shade is in Style Right Now

Lipstick Shade

Brown Lipstick

Move over, red! all about brown lipstick shades spanning warm nudes, chocolate browns, and deep espresso tones. Rich mocha and toffee hues feel fresh again after years spent focusing on punchy brights and unconventional shades.

Timeless brown lip colours received modern upgrades through creamy, moisturizing formulas and semi-matte, soft-focus finishes. Flattering on all skin tones, brown lipsticks embody universal wearability.

Shop top-rated options from NARS, Charlotte Tilbury, Dior Backstage, and Pat McGrath Labs for perfect, head-turning pigmentation.

Makeup Looks Best Right Now

Makeup Looks

Glass Skin

The glass skin obsession continues centered around luminous, transparent-looking base makeup. Using hydrating, light-refracting products creates instantly smooth, poreless perfection reminiscent of glass.

Sheer, buildable coverage foundations melt onto the skin using oils, hyaluronic acid, and botanical extracts. Subtle luminizers, highlighters, and illuminating primers boost radiance for filter-like flawlessness.

To achieve the glass skin look at home, prep skin with The Ordinary Serum Foundation or Nars Sheer Glow Foundation blended out with a damp sponge. Dust Becca Shimmering Skin Perfector or Fenty Killawatt Highlighter along high points. Finish with Tatcha Liquid Silk Primer for an over glow.

The complete glass skin routine promotes a filter-like radiant sheen reminiscent of light bouncing off a smooth surface. Skip heavy powders, matte products, or anything prone to emphasizing dryness or texture. Embrace luminous hydration instead for flawless luminosity.

Clean Girl Aesthetic

Understated, minimalist makeup encapsulates the clean girl vibe. Sheer washes of colour, fluttery lashes, and balmy lip tints create effortlessly polished enhancement.

The clean girl prioritizes fresh, dewy skin with strategic pops of colour on the eyes and cheeks. Concealer brightens under the eyes while lip oil and cream blush melt into the skin. Fluffy brows frame the face as mascara lifts small precise flutters of lashes.

Products like Ilia Skin Tint, Tower 28 BeachPlease Blush, and Maybelline Sky High Mascara encapsulate the clean girl aesthetic by perfecting without overdoing.

Focusing on quality over quantity, clean makeup spotlights well-cared-for skin, groomed brows, and amplified attributes over shaping with heavy products. Dewy, minimalist beauty at its effortless best.

Which Makeup Products are Must-Haves Right Now?

Makeup Products

Multichrome Eyeshadows

Otherworldly multichrome eyeshadows captivate with their color-shifting multi-dimensional sheen. As light hits, specks of iridescence trigger hypnotic changes between two, sometimes three, distinct shade undertones.

Glittering shifts between copper and green, icy blue and violet, and warm gold and fiery orange result in magical transformations across lids. Ultra-pigmented formulas and densely packed crushed crystal particles achieve these light-reactive effects.

Indie brands like Clionadh Cosmetics, Terra Moons, and Devinah Cosmetics lead the way producing the most coveted multichrome shadows. Mainstream brands launch more accessibly priced offerings from L’Oreal Bright Out Loud, Revlon Solar Paint, and Essence Rising Stars.

Foundation With Skincare Benefits

Next-generation complexion products work double time providing coverage while actively improving skin. Powerhouse hydrating, nourishing, and protecting ingredients join pigments to cover while also boosting overall health.

Leaders like Ilia Super Serum Skin Tint, Jones Road Miracle Cream Skin Perfector, and Danessa Myricks Yummy Skin Serum Foundation exemplify this trend towards makeup doing more. Vitamin C, hyaluronic acid, niacinamide, and antioxidants nourish skin while light-diffusing pigments are perfect.

How Many Beauty Brands Currently Operate in the USA?

The US beauty industry encompasses a staggering number of brands across mass, prestige, indie, clean, genderless, vegan, luxury, pharmaceutical, and professional channels.

Beauty Brands

Statista reports over 5,000 beauty brands marketed in the US as of 2022. Segmenting further:

  • Mass Market: Hundreds of affordable drugstore brands sit on shelves at major retailers like Target, Walmart, Ulta, and CVS with established leaders including L’Oreal, Revlon, Maybelline, Covergirl and more.
  • Prestige: Department store beauty counters house around 60 classic prestigious franchises like Lancome, Clinique, Estee Lauder, Shiseido, and other iconic luxury houses.
  • Independent: Thousands of indie brands operate direct-to-consumer e-commerce businesses through social media and small team operations.

Within these channels, brands continue emerging daily from passionate founders spotting opportunity in overlooked segments. Social media accelerates new brand launches by providing direct access to audiences without relying on retailers. As a result, an influx of diversity expands options across interests, demographics, values, and more. Continued growth remains on the horizon.

Biggest Cosmetic Companies in the United States

The current largest cosmetic company headquartered in America based on sales revenue is L’Oreal USA. The American arm of the global French beauty conglomerate L’Oreal S.A. leads domestic competitors.

Makeup Trends

L’Oreal USA houses many popular mass-market brands:

  • Maybelline
  • Garnier
  • Lancome
  • Urban Decay
  • Giorgio Armani Beauty

They also maintain key salon professional brands:

In 2021, L’Oreal USA’s recorded turnover hit $7.58 billion according to Statista. Domestic prestige cosmetics competitor Estee Lauder followed at $5.55 billion last year.

L’Oreal’s combination of affordably priced drugstore brands and high-end luxury offerings contributed to securing its current ranking as the number one US beauty company in terms of sales. Investment in digital marketing and e-commerce experiences also keeps L’Oreal beauty brands highly visible and convenient to shop for today’s consumers.

With over 34 beauty brand subsidiaries under their corporate umbrella alongside six US production facilities, L’Oreal USA has solidified their dominant status through category diversity and manufacturing control. However, smaller challengers continue nibbling at market share across segments keeping leading corporations fighting for the top spots.

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